This clip features a man named Joe Rogan who currently commentates at all UFC events. The message here is clear, that mma is not overly violent, and “people are babies”. The first strategy used in this video is an appeal to a higher power. Obviously Joe Rogan is not in a position of authority over the normal viewer of this video, but he does have high connections in the UFC and is up close and personal with hundreds of fights a year. For this reason the video maker is appealing to an authority on the subject. This proves effective because people will listen to someone they believe has greater knowledge than themselves. If a person is that knowledgeable on a subject, then what they say must be the right opinion.
Another strategy used in this video is the attempt to make violence “a very real part of life”. Rogan sets up this statement by saying that sex, food, and sleep are all parts of normal life. Joe puts violence on the same level as these three things. By doing this he is essentially saying that just as people need to eat and sleep, they also need violence. Going along with his theme of violence as “a very real part of life”, Rogan says “there’s never been a death in the UFC, and even if there is, you know, people die, you know, everybody dies, people die every day”. Even as Joe admits to the sport as being physically violent, he reduces the effect of violence into an everyday, normal occurrence that should not be taken out of proportion.
Through these strategies Joe Rogan is able to reduce the negative opinion of physical violence in mma to a normal part of life that should not be scrutinized.
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